Tools to Build and Maintain a Robust Online Marketing

 

There are a number of tools that can be used to build and maintain a robust online marketing program:

• Email marketing

• Social media marketing

• Search engine optimization (SEO)

• Display advertising like LinkedIn ads or Google Display Network

• Search engine marketing (SEM)

• Online events & webinars

• A/B testing & website optimization

• Content marketing

• Video marketing

• Marketing analytics like Google Analytics

• Marketing automation

• Customer relationship management (CRM)

• Content management system (CMS)

• Pay-per-click (PPC) advertising like Google Ads

• Affiliate marketing