When creating content online, it's important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site.
SEO Can seem daunting to novices, but there are several free SEO tools that are just as powerful as their paid counterparts.
Here's a breakdown of 6 of the best free SEO tools and software.
Best free on-page optimization tools
1. Rank Math Plugin
Rank Math is a WordPress plugin that helps you optimize your website content. It lets you add meta titles, descriptions and structure your data more easily.
Simply download and install this plugin to your WordPress website to begin using it.
Benefits
Rank Math gives your content an SEO score for each page. When you indicate what keyword you’re targeting, this plugin suggests ways to increase your ranking for that keyword. You can also identify and fix dead links on your site and redirect URLs to new pages.
2. Answer The Public
Most SEO tools get their data from the same place: The Google Keyword Planner.
Answer the Public is different.
This awesome tool finds questions that people ask on forums, blogs and on social media.
And it turns those questions into awesome keywords.
3. Yoast
If your site runs on WordPress, you need to install Yoast ASAP.
It’s by far the most robust SEO plugin on the market.
The best part? It’s 100% free.
4. Google Trends
As the name suggests, Google Trends helps you track the popularity of topics and trends in your industry over time. Use this tool to identify current trends and use that information to craft a timely and relevant content marketing strategy.
Benefits
Google Trends gives you a clear picture of how specific trends change over time and how people’s searching patterns around it change. To use Google Trends, start by typing in a keyword. You’ll see the interest in that topic over time, which regions show the most interest, and other keywords people are searching for related to that query. This tool works best when combined with other keywords to show comparisons of trends over time.
5. Ahrefs
Like their Keyword Research tool, Ahrefs Backlink Checker is a free version of their full tool that shows you the top 100 backlinks to any website you search. To use this tool, enter a URL into their search bar and you’ll see the site’s domain rating, the number of backlinks, and the number of referring domains.
Benefits
This free tool is great for some light backlink checking as well as analyzing your competitors. Even though you’re limited to viewing 100 links, it’s still a great place to start. You’ll see the total number of backlinks, links from referring domains, the site’s Domain Rating, and its URL rating.
6. Google Analytics
To know if your SEO efforts are working, you need to analyze your site’s findability to see where your traffic is coming from. You may notice a spike in traffic after making post optimizations, but that traffic could be coming from another source like social media. Google Analytics provides you with in-depth details about your website visitors, as well as real-time activity.
With an existing Google account, sign into Google Analytics and connect with your website. To get the most helpful SEO information, pair it with your Google Console account. When you link the two tools, you’ll be able to see the keywords people are using to find your site, identify your click-through-rates on those keywords and more.
Benefits
Google Analytics lets you see how people interact with your website. Using Google Analytics, you’ll be able to see how many people are visiting your site, where your traffic is coming from, how long people are spending on the page and so much more.
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