2022 A year of continued change in digital marketing. Here are  trends to Leverage. 

Every year, there are more technological trends for entrepreneurs to keep an eye on. Business owners who stay ahead of the curve might even find new heights of marketing success. Here are 10 trends we believe small businesses should take advantage of in 2022:

 1. Chatbots and Conversational AI

Small business owners are now using AI technology to improve daily operations, connect with clients and increase sales. 


With Google's investment in Allo, Facebook's launch of Messenger, Windows' rollout of Cortana, and the early success of Operator and Telegram, it's reasonable to assume that AI chatbots are going to become more common.

2. Voice Search

With mobile devices and voice services like Microsoft Cortana and Google Assistant increasing in popularity, voice search is one area where your small business can stand out among your competitors. If your business is online, there's an increasing chance people will find your website or content marketing materials via voice search in 2022 and beyond. 

With voice-controlled devices gaining popularity, focus your content strategy on answering consumers' common questions about your products or services.

3. Data Analytics - Things to Expect

The definition of data analytics captures its broad scope of the field. However, it includes many techniques with many different goals.

Marketers need to do more than gather data. The data needs to be meaningful, and businesses need to use that data to improve marketing campaigns.

Trends in 2022 pivot around predictive data; smarter, scalable and more flexible datasets; edge computing for faster analysis; and hybrid computing that blends off-premises and on-premises cloud solutions. 

You’re also going to see growing use of machine learning-driven solutions that include augmented analytics; engineered decision analytics; and data visualization for better decision-making, business management, and insights and automation.

Things to Expect

1. Increased Reliance on Large Data Networks

2. Vast data stores sometimes referred to as advanced data networks will become increasingly valuable for companies to access. 

3. Managing Company Data Becomes Even More Challenging

4. Interconnectivity Becomes Critical To Success


4. Social Media Marketing


Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. 

People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! 

Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

5. User Experience

Modern customers expect an engaging, user-friendly and smooth online experience, whether that’s in an e-commerce shop or perusing a website. In 2022, expect to see a greater push toward a seamless and highly engaging UX, with an emphasis on interactive, experiential, convenient and personalized experiences.

6. A Cookieless Future

What does a cookieless future look like in Digital Marketing?

How should companies prepare themselves to work without this data in their strategies? 

How do we Deal with a Cookieless Future?

  • Be transparent
  • Create a privacy policy

7. SEO and Keywords

The Future of SEO Must Consider Value-Driven Awareness

Impact of Artificial Intelligence   

One thing is certain – data analytics will only gain momentum for the foreseeable future and will be at the core of countless new technology solutions. 

Reliance on Business Intelligence (BI) and Analytics now outweigh strategy as the key requirement in business planning. But what will business analysis look like in the coming years? 

How will today’s version of BI and data analytics evolve over time, and how can you ensure that your business stays competitive by using new resources that emerge?

There’s no doubt data analytics and BI tools are evolving at a rapid pace. Here’s what you need to know as you plan your company’s future initiatives.

8. Wider Adoption By Business Users

The user experience (UX or UE) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency. The future of UX is a specialized future. As the expertise and capacity of UX designers of all levels increases, it’s going to become much more important for designers to have a specialty or focused discipline.

This is already being reflected in many of the current job listings for UX positions. We are seeing a trend of companies asking for combination UX/UI specialists, interaction designers, UX researchers, content and product designers, and even voice-guided UI specialists.

9. The Metaverse

A metaverse is a network of 3D virtual worlds focused on social connection. In futurism and science fiction, it is often described as a hypothetical iteration of the Internet as a single, universal virtual world that is facilitated by the use of virtual and augmented reality headsets.

On the retail frontier, brands also use technologies like augmented reality to create blended shopping experiences where buyers, through their avatars, can “try” on clothes, “sit” on chairs, “live” in certain geographical areas, and so forth.

The metaverse is one of the most colossal marketing trends of 2022, and we’re just at the beginning of its journey. It eliminates the boundaries between physical and virtual, sparking new direct-to-avatar (D2A) business models.